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It does not seem to be a question of false modesty, or a lack of ideas, or some weird self-sabotaging notion of decorum, but the affliction is widespread enough to be noticeable.

It took me days to even get to this paragraph, and believe me, not for want of trying. Or ego.

Personally, I like to think that I can convince pretty much anyone of anything, in whichever format seems appropriate. That’s usually writing, something I do with some style, insight and an ability to organize woefully absent from one of the messier desks anyone will ever lay eyes on.  My boyfriend, long-suffering soul that he is, would probably mention the cataclysm that is my sock drawer while we’re on the subject.
Little known fact: many creative types
have a really hard time advertising themselves.

Makes no sense, right?
Words, concepts and designs are my friends, socks, the mortal enemy.

I flatter myself that I compensate for the sock-loathing with creativity, humor and focus. I like things simple, interesting and intuitive. Simple doesn’t mean dumb, by the way; it means oh-yeah-I-get-that. Steve Jobs was right when he said that simple is harder than complicated. Or Leo Burnett: “Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.”

They’re both right. Now, I happen to do a number of things that, in sum, could make this site either dreary with detail or a confusing hail of bullet points. The copywriter in me wants a compelling story, the designer something easy on the eyes, the new media hot shot an opportunity to brag about that insane Klout score (it’s 64). Bragging accomplished.

So I followed Steve and Leo’s advice and made it simple. The rest, as they say, is up to you.