Personally, I like to think that I can convince pretty much anyone of anything, in whichever format seems appropriate. That’s usually writing, something I do with some style, insight and in a way that suggests logical patterns.

In a complex world, I create simplicity.

Simple doesn’t mean dumb, by the way; it means
oh-yeah-I-get-that. Steve Jobs was right when he said
that simple is harder than complicated.
Or Leo Burnett: “Make it simple. Make it memorable.
Make it inviting to look at. Make it fun to read.”

Notably, neither of these men died in poverty. Nor did their clients.

Now, I happen to do a number of things that, in sum, could make this site either dreary with detail or a paralyzing hail of bullet points.

Briefly, I write copy, create social and new media strategies, measurement and execution, can make some mean graphic design – like the site? I do too, especially the little dog – blog and write for magazines.

Last not least, I train individuals and teams in the use of new and social media, online best practices, results measurement and how to integrate all that into existing concerns.

So feel free to check all that out, and if you like what you see, please feel free to give me a holler.

 

I happen to be one of them. Poke my eye out with a stick, fine, that's why God made Ray-Bans, but good sweet Christ, harping on how skilled, charming, immensely talented I am in tackling any challenge in creation offends whatever residual modesty you might not suspect expect from someone with more tank tops than Christina Aguilera.

It took me weeks to even get to this paragraph, and believe me, not for want of trying. I’m sure you’ve been in that exact same spot, the one where you’re hellbent for leather on getting that square peg into that round hole, until (usually at some unholy hour of the night) you realize that you’ve been looking at everything from entirely the wrong perspective. That's when you throw away the peg, kick yourself for being so stupid, get your friends together for a wild night and start fresh the next morning.

And here we are now.

So here's my proposal: I'm not going to throw everything I've ever done at you. Neither of us has the time for that.

Instead, I'm going to introduce myself, tell you what I do and how I do it. You'll get some idea of who I am, what makes me tick and whether or not we should work together.

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